T Level in Marketing, Level 3 - Chelmsford College

T Levels are a 2-year qualification that you can do after GCSEs as an alternative to A Levels, other post-16 courses or an apprenticeship.

The curriculum has been designed with leading businesses and employers to ensure you're equipped with the necessary skills and knowledge the industry is looking for.

You’ll spend 80% of your time in the classroom and 20% on a 45-day placement with an employer to give you the skills and knowledge companies look for.

Your industry placement also gives you the chance to learn what a real career is like while you continue your studies. Like A Levels and BTECs, there are no tuition fees to study a T Level if you start before you are 19.

Qualification

T Level in Marketing

Study overview

During the 2-year programme, students will learn the core knowledge and skills that are needed for entry to a range of marketing occupations.

Students will develop an understanding of a broad range of issues relevant to the sector, including:

The purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
Role of marketing including marketing as a management process, its importance, market type and reach
The key differences between consumers and customers and the different ways to influence them
Routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
Customer personas and how they are used to determine marketing campaigns including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical
Different types of customers and consumers and what influences their behaviours
Organisational purpose and business aims including for-profit and not for profit marketing objectives
The marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix

In addition to the core content, each student will also complete at least one module of occupation-specific content. The specialisms available in the Marketing T Level are:

Marketing Assistant (Multi-Channel)

We also collaborate with stakeholders, including Chelmsford City Council, to increase opportunities for learners to develop their entrepreneurial skills, such as through a Youth Innovation Event.

Eligibility

4 GCSEs grades 9-4 including English and Maths. GCSE Business Studies or equivalent is desirable.

Assessment

2 CORE Exams
1 Employer Set Project
1 Occupational Specialism Assessment
45 Day/315 Hours in Industry Placement

Employability

Within the workplace, you can progress onto roles that might include:

Advertising and Media Executive
Digital Marketer
E-commerce Manager
Events Manager
Fundraiser
Marketing Assistant
Marketing Officer
Marketing Manager
Marketing Researcher
Public Relations Manager

Within education you can progress onto degree options which include Business Marketing, Business Finance or other similar pathways.

Within Apprenticeships, you can progress onto Digital Marketer or other similar pathways.